Visual Communication Designer
The right design changes everything.
Hi, I'm Chitrank Gupta — Senior Creative Designer with 6+ years crafting brands, digital experiences, and visual identities that resonate.
Mumbai, India
Currently at IFB Industries · Mumbai, India
Explore My Work
Six years of craft spanning branding, digital campaigns, and experience design
What I Bring to the Table
Brand Communication
Translating brand strategy into cohesive visual systems — packaging, POP, typography, and print that tell a consistent story across every channel and medium.
Digital & Motion Design
Creating scroll-stopping digital content — social creatives, motion graphics, GIF assets, and e-commerce visuals optimised for platform performance and conversion.
UX/UI & Product Design
Conducting user research, building personas and journey maps, and designing intuitive interfaces through design thinking, wireframing, and iterative prototyping.
Designing with
purpose since 2019
I'm a Senior Creative Designer based in Mumbai with a Bachelor of Design from NIFT. Over 6+ years, I've shaped the visual identity of brands across consumer electronics, banking, lifestyle, and education — turning briefs into memorable experiences.
Currently at IFB Industries, I lead creative direction for their digital and e-commerce ecosystem. I'm also pursuing my Google UX Design Professional Certificate to deepen my user experience thinking.
Work Experience
Senior Creative Designer
IFB Industries Limited- Led creative direction and visual consistency across IFB's website and digital presence
- Designed and optimised A+ premium content, brand storefronts, and brand story layouts for Amazon and Flipkart
- Created motion graphics and GIF assets for digital storytelling across website, P Max, Meta, and Instagram
- Developed color-coding systems for offers, exchange programs, and product launch tags
- Built reusable design templates for internal teams and external agencies
- Enhanced CGI renders through post-production for web and e-commerce
Design Consultant
IDFC First Bank- Collaborated with HR and technical teams to revamp the ERP portal's UX/UI, improving navigation and usability
- Led design sprints and created wireframes to streamline internal workflows
- Designed IRIS — an animated chatbot mascot for employee interaction within the ERP portal
- Created visual assets for the "Get. Set. Go" onboarding and training program for new employees
Creative Designer
RYNOX- Created high-conversion e-commerce assets and optimised product visuals for Amazon, Flipkart, and brand websites
- Designed packaging for new products including H2Go Socks and the Performance Base Layer range
- Conceptualized and designed the 10th Anniversary "TRIDENT" Edition Jacket — including complete branding and visual identity
- Designed event graphics for India Bike Week (IBW) 2021, Lonavala
- Created motion graphics for product launches including Instagram teasers and in-store launch screens
Lead Graphic Designer
K12 Techno Services- Designed grade-wise subject textbooks for Eduvate Publications with clear visual hierarchy and student-friendly layouts
- Led complete layout & design for the Computer Science, Robotics, and Aeromodelling textbook series
- Created custom illustrations and page layouts to simplify and enhance educational content
- Designed the "DID YOU KNOW?" fact-book series in encyclopedia style
Freelance Creative Designer
Good Fettle- Redesigned packaging for 125ml and 500ml ice cream tubs, improving shelf appeal and brand consistency
- Created social media creatives and transition-style product videos for digital marketing campaigns
- Assisted during product photoshoot with curated mood boards and on-set art direction
Skills & Software
Design Skills
Software Proficiency
Education & Certifications
Bachelor of Design
Accessory Design
National Institute of Fashion Technology (NIFT), Mumbai
10+2 CBSE Board
Science Stream
Sunbeam Schools, Varanasi
Google UX Design
Professional Certificate
UX Research · Interaction Design · Prototyping
Google / Coursera
Have a project in mind?
Whether you need a brand refresh, a digital campaign, or a full UX overhaul — I'd love to hear about it.